Men’s personal care and wellness start-up Maapilim raised a $4 million Series A.

WHO: Tel Aviv-based Maapilim was founded by husbands Jonathan and Doron Keren with a focus on high-end, natural men’s grooming products sourced from the Mediterranean coasts. The brand has focused on its direct channel but also sells on Amazon and launched with Neiman Marcus online and Goop, and has plans to launch with Ipsy in April.

DETAILS:

• Maapilim raised a $4 million Series A with financing led by Viola Ventures, Kaedan Capital, and the joint venture of Keshet International and Dick Clark Productions. Avishai Avrahami, cofounder and chief executive officer of web site-creation platform Wix, has also invested.
• According to WWD, industry sources projected the brand could do between $3.5 million and $5 million in sales for 2019.